INTRODUCTION

This report aims to present a critique and comparison of three separate online websites from the genre of “Food and Beverage”. The websites are reviewed based on their effectiveness in presenting information to their intended audience using website elements and visual aesthetics.

 

SCOPE OF CRITIQUE

“Bubble tea” is the sub-theme chosen for this report. With the influx of Taiwanese and international brands, the bubble tea trend seems to be sustaining well after surviving a brief decline since it started in the early 2000s. The three websites chosen for this critique are as follows:

 

KOI Thé

Gong Cha Singapore

Yuan Cha

 

 

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